The effectiveness of celebrity partnerships in advertising

krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.

Read the full article in Campaign.

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Back to the Future: Is your favourite technology actually pathological?

Like the Zeppelins of old, many of today’s technologies fit a ‘pathological’ profile, argues Malcolm White.

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news

New Nutella B-ready campaign

krow launches TV and social for new Nutella B-ready.

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