The effectiveness of celebrity partnerships in advertising
krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.
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Back to the Future: advertising and the impostor syndrome
Malcolm White argues that the diminishing respect being afforded the advertising industry by clients has led it to develop a form of ‘impostor syndrome’.
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krow founder John Quarrey gives advice to The Independent Group
Campaign contacted John Quarrey to seek what advice he would have for The Independent Group from an advertising perspective.
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